Digital Play : The Interaction of Technology, Culture and Marketing
Date de sortie :
31/07/2003
Éditeur :
McGill-Queen's University Press
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Citer cet ouvrage
Stephen Kline, Nick Dyer-Witheford, Greig de Peuter, 2003, Digital Play The Interaction of Technology, Culture and Marketing, Québec, McGill-Queen's University Press
Digital Play Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.